The other day, I came across an advertisement for a book that sounded pretty interesting just based on the adwords ad. It doesn't matter what the book was called; but it is enough to say that the title and single line hook captured my attention. So, I clicked on the ad. Not only was there a well-designed and interesting website devoted to the author and the book, but there was also something of a blog site devoted to the world within this book. The blog site came complete with streaming news feed about events presumably depicted in the book, and posts possibly written in the perspective of one character or another.
What a creative way to market a story and immerse potential readers in the story's universe! I may have to keep some of these creative ideas in mind when the time comes.
What ideas have you done, or have you thought about trying, when it comes to marketing a book?